It was founded in 2003 by Martin Eberhard and Marc Tarpenning. It is one of the luxury brands in the car industry. The Model S Sedan was developed in 2012, followed by the Model X, Model Y SUVs, and Model 3 compact sedans.
Tesla is currently considered to be the most significant member of the worldwide car market. The statistic says more than 1.5 million vehicles were delivered last year, considered as 16th bestselling brand. In the top 25, it is the 2nd best performer.
The vehicles are distributed across the world and there are more competitors. It is difficult to compare with the other car brands. It is distinguished between the mainstream market and the premium market. Let’s now explore whether Tesla is a premium or non-premium car. Have a look at Luxury Car Rental Dubai
TESLA PREMIUM CAR
The primary reason behind Tesla being a premium car is the positioning that focuses not just on money but also on the communication of the company with public and external features. Being a pioneer, Elon Musk’s business benefits from being seen as a cutting-edge and inventive automaker when it comes to the efficiency and technology of electric vehicles.
Tesla can price its cars at the same level as other luxury automakers like Mercedes or BMW because of its positioning and the favourable public perception it receives. Although Tesla is rather constrained in terms of technology and interior elements, the Mercedes C-class is the Model 3’s primary rival in the internal combustion automobile market, not the Toyota Camry.
Tesla is a unique option that offers both ease of use and mainstream. It can be considered as both mainstream and premium. One solid argument for including Tesla’s portfolio among premium automobiles is the fact that these cars provide something unique and better than the majority of other EVs.
TESLA IS NOT A PREMIUM CAR
There are various categories that a premium car holds based on the definition. The German trio Audi, BMW and Mercedes-Benz is considered a premium car which fits into the criteria. They are pricy and have better finishing’s with advanced technology features. It is simple with a moon rooftop and sophisticated seating. Due to their superior finishing, more sophisticated equipment, and general rarity, this trio often sells their automobiles for greater costs. Several manufacturers, like Lexus, Acura, Infiniti, and Genesis, were among the first to enter this lucrative market with their younger premium offshoots as a result of their success.
One may argue that a Tesla’s cockpit lacks elegance. Although it might provide a lot of exciting driving and software features, the cabin is typically not as tasteful as that of a typical luxury vehicle. Not only can a minimalist dashboard be elegant, but it may also be of low quality at times. Some claim that even the chairs are a drop from high-end manufacturers.
